You’ve invited Heritage Coast over to chat about selling your home. You’re curious about your equity and whether a pesky termite bill could hurt the deal. It's been over a decade since you last tented the house! We’re there to discuss each and every concern and answer any questions you have. Those nitty gritty details matter a great deal to us, but when we meet you for the first time and take a tour of your home, we want to dive into its story and yours too. Its the memories and details woven into the fabric of your home that makes it truly special. 

The way 5 kids piled up in the kitchen every December to bake holiday cookies with mom or the ironwood flying fish inlaid into the custom cutting board countertops by your father, a skilled craftsman and boat builder. Maybe the way you’d meet up with neighborhood kids at the empty lot for a game of baseball after school. Or how the cows were still grazing North of PCH when you moved in. 

These are but a few of the stories from our latest sale at 310 Marigold Ave. in Corona del Mar. A $5 million home that sold with multiple offers in under a month when the average market time at this price was 3-4x that. This property was one of the few remaining original cottages in The Village of CdM and in mostly original condition. No over-built remodels or sweeping ocean views. So, what drew people in and kept them there? An emotional connection. A care for the story of the home and the special community it resided in. Once a connection is made, value increases. This is true for most anything - a movie, a product, a relationship. Marketers have used these strategies for decades and it's because it works. Something precious to us has immeasurable value, and what could be more true than the place we hope to call home?

Does a home have to be perfect to have a story that a buyer can connect with? Hardly. In fact, it's the uniqueness of a home and its story that piques interest and tugs at heartstrings. 

Using story to sell homes is typically saved for those in the 8 digit price ranges, but we think it shouldn’t be. We believe every home and client is served best when we use the right strategy to sell it. 

Now you’re glad you called us over. The details? Those are handled, but knowing that the love you've put into your home over the years will be just so perfectly presented to a potential buyer? Priceless. 

Reach out to see how we incorporate the story in every interaction a buyer has with the home. And then call us to set up a non-hypothetical meeting to see how we can tell your home's story to earn you the best price possible. 

Call us today to set up a time to talk about your unique home. We’d be honored to be a part of its story. 949-891-0939